Delivery Apps have been really popular since 2005. According to a research by BuildFire,on average, your app should be updated at least once a month and up to four times in a month to keep its features fresh. Delivery Apps in the past were clunky and not used as frequently. Today’s apps are more social, interactive, and integral in our daily life. The 1010 Important Criteria in Delivery Apps are:
A simple social media integration within an app can enhance the app’s functionality. The two prominent examples of this are the mobile apps Instagram and Tinder. They have redefined the way social media networks can be utilised. Forinstance, Instagram and Tinder have social media platforms integrated seamlessly in their setup.
By integrating social media platforms in an app, it is possible to enable in-app social sharing. This involves seamlessly integrating the Delivery App’s social feeds directly into an app. For example, an business app can have its Facebook page feeds, Twitter account feeds or for that matter its LinkedIn page placed inside the app which would enable the users to know about an event that it has organised, get updates on the event and also interact with other participants without leaving the app. Doing this, first and foremost, provides convenience to attendees.
Since most people have a Facebook or a Twitter account these days, an app which allows users to login through Facebook provides easy access to their app. Otherwise, depending on the number of forms and fields, a user has to sign up, then activate the account only after which he or she can use the Delivery app.
If social media sites are better intertwined with an app, it is highly likely that people will stumble upon the app’s download link while browsing their social media feed. This will definitely drive them to download the app, in turn leading to user onboarding and eventually higher member conversions. People who sign up also get to see the purchases made by their friends and other people. This kind of validation can prove to be the necessary push for people to purchase products from the app.
Since signing up and logging in for the app is made simpler and faster, more people are likely to use the app. Thus, the app is unlikely to endure an inactive existence on their smartphones after it has been installed. Delivery Apps can have more usage than just simply delivering something somewhere else.
Based on the latest data, there are around 2.03 billion active social media users in the world, of which there are 1320 million Facebook users alone. And after the grand success of Facebook, several other social media platforms like Twitter, Google Plus, Pinterest, Instagram have made it big in the social media sphere. People are influenced by what others do and what they see on these website. Such a huge influence shapes the perception of the public.
If social media media sites are epicentre of online activity, they are no less a hotbed of virality. Social media pages for the companies such as Peyk, encourage collaboration, interaction and dialogue between hundreds and thousands of users. So, more often than not, if one user picks up something, it likely catches on with others. Consequently, an app is more likely to achieve popularity and/or virality through a medium like social media.
A tight integration between social media and app helps not just with getting more eyeballs, it is also provides a way to add some more sales and revenue channels to your existing channel. If the app is paid, all updates regarding the app on a site like Facebook ultimately lead to downloads, making it a sales channel. If an app is about e-commerce then the publicity of the items on social media sites through social sharing results in revenues from the sales of the items.
Social media integration in an app can also lead to you to some interesting and useful data regarding the behaviour patterns of users. The sharing patterns of users on social media sites can provide information regarding the likes, dislikes, frequency of their activities, as well as their peak activity time. This analytics data can in turn help a business mould its strategies to yield better results.
The users social login data and their sharing patterns can provide a comprehensive social graph of the users, which can further be used for conducting market research, gathering customer details, identifying target groups and optimising promotional campaigns.
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